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The House

Search for the Ideal Wardrobe

Mr. Oscar Udeshi was born in the former British colony of Hong Kong. He read economics and philosophy at the London School of Economics before embarking on a career as a banker.

Whilst working in the city, Mr. Udeshi constantly searched for clothes that would make up his ideal wardrobe. Unable to find them, he had all his clothes made to his designs and specification.

To fill the void that was missing in traditional tailored clothing, Mr. Udeshi left finance and trained under one of the last remaining bespoke shirt makers of Jermyn Street. The label UDESHI was founded in 1999.

In the Autumn of 2000, Mr. Udeshi introduced a now signature product - the extreme cutaway collar shirt. Some months later, Mr. Udeshi was invited as a ‘rising star' designer to Pitti Uomo, Florence, the world’s most prestigious menswear show. Collections followed in renowned department stores such as Takashimaya New York, Browns, Harrods London and Isetan Tokyo.

Launches and Shows

In the Summer of 2002, Mr. Udeshi became the youngest menswear designer to be on the official calendar of the Federation de la Couture during Paris Men’s Fashion Week. A year later, Mr. Udeshi was invited back to Paris to present a fashion show hosted by Ambassador Sir John Holmes at the British Ambassador’s Residence. Subsequent fashion shows and collection presentations followed, including the launch of the Bentley Continental in Vienna and at Palazzo Corsini in Florence, with HRH Duke of York in attendance.

Along with the launch of further signature products (such as the triangle cufflinks, piped jacket and heritage jean), Mr. Udeshi is regularly commissioned to design exclusive items.

Commissions and Recognition

Such commissions include a raincoat for the anniversary of the Entente Cordiale, the Chester Barrie White label collection and clothing/diplomatic gifts for the Austrian Army. Mr. Udeshi was the sole fashion designer invited to exhibit cufflinks at the retrospective ‘On the Cuff’ at London’s Goldsmiths Hall in Autumn, 2005.

UDESHI became a member of the British Menswear Guild in 2004. Two years later, Mr. Udeshi became the youngest elected Vice Chairman of the British Menswear Guild, and in 2008, became the youngest elected Chairman. Mr. Udeshi became a board member of the UK Textile and Fashion Association in 2009 and writes regular columns on the menswear industry.